You can build custom menus in the Page & Menu Manager.

Custom menu options can link to their own page of text (as this one does) or to any URL you specify either inside or outside the site.

The What's New menu demonstrates how the menus can link to an internal page.

The Related Links menu shows how the Custom Menus can be used to link to an outside URL. We set these links to open in a new window. Also note that the "Related Links" title is not a link at all!

The bottom-most menu items on the left column (view cart, my account, etc.) are part of the standard page menu. You can see that only these pages are printed in the standard footer menu.

The Custom Menus are completely sortable both at the group level and within each group.